In a dramatic shift that has left many independent website owners reeling, Google's introduction of AI-generated answers and recent search algorithm changes has caused a significant decline in website traffic. According to a Bloomberg investigation, many publishers are reporting traffic drops of 70% or more, disrupting the long-standing relationship between Google and content creators. This crisis has forced numerous small businesses to either shut down or completely reinvent their distribution strategies.

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"Incompetence, in the limit, is indistinguishable from sabotage." -- Elon Musk