Authored by Steve Watson via Modernity.news,

Chevrolet’s new Christmas commercial “Memory Lane” has taken the internet by storm, racking up millions of views and an avalanche of praise for its simple, heartfelt storytelling that celebrates a traditional American family.

Chevy has quite deliberately pivoted to authentic, emotional storytelling following years of corporate virtue-signaling disasters from other companies. GM’s VP of marketing has said that the spot was built from real customer stories to “honor the moms who hold it all together.”

The ad’s runaway success stands in brutal contrast to the graveyard of brands that went full woke and paid the price.

Jaguar’s disastrous ‘non-binary’ rebrand, complete with alphabet people and zero cars, tanked sales so hard the CEO abruptly “retired” weeks later.