Bitcoin sank below $67,000 on Thursday as investor confidence continued to falter in the asset once hailed as “digital gold” and a unique store of value. —

Digital assets, including bitcoin, have fallen deeper into the red as investors re-assess the practical utility of a token that has been championed not only as a hedge against inflation and macroeconomic uncertainties but also as an alternative to fiat currencies and traditional safe-havens such as gold.

That hasn’t panned out lately, since bitcoin peaked just north of $126,000 in early October.

On Thursday, bitcoin was last down to $67,675, its lowest since since November 2024. The cryptocurrency broke below $70,000 earlier in the session Thursday and then the selling increased. The cryptocurrency is down 20% this week alone.

“This steady selling in our view signals that traditional investors are losing interest, and overall pessimism about crypto is growing,” Deutsche Bank analyst Marion Laboure said Wednesday in a note to clients.

Growing investor caution comes as many of the sensationalized claims about bitcoin have failed to materialize. The token has largely traded in the same direction as other risk-on assets, such as stocks, particularly during recent geopolitical and macroeconomic flare ups in Venezuela, the Middle East and Europe, and its adoption as a form of payment for goods and services has been minimal.

Bitcoin is down nearly 30% over the past year, while gold has surged 68% in the same period.

Other cryptocurrencies are cratering too. Ether has pulled back 23% this week, on track for its worst week since November 2022, when it slumped 24%. Solana hit $88.42 on Thursday, about a two-year low and off 24% on the week.

Some traders have suggested $70,000 is a key level to watch and a break below that could trigger further declines for bitcoin.

James Butterfill, head of research at Coinshares, said $70,000 is shaping up as a “key psychological level,” adding that “if we fail to hold it, a move toward” the $60,000 to $65,000 range “becomes quite likely.”

The latest move in bitcoin comes amid a worsening sell-off in U.S. tech stocks. The State Street Technology Select Sector SPDR ETF dropped 2.8% Wednesday, one day after losing 2.2%.

Meanwhile, precious metals continue to be volatile too, with silver plunging again on Thursday and gold under pressure.

Forced liquidations — when traders’ positions are automatically sold as bitcoin hits a set price — continue to weigh on markets. As of Thursday, more than $2 billion in long and short positions in cryptocurrencies have been liquidated this week, according to data from Coinglass.

Bitcoin has been on a steady decline for more than three months, and is now more than 45% below its October high. Other cryptocurrencies, including ether and XRP, have fallen even more.

 ”[The] straight line bull run that a lot of people expected hasn’t really materialized yet. Bitcoin isn’t trading on hype anymore, the story has lost a bit of that plot, it is trading on pure liquidity and capital flows,” Maja Vujinovic, CEO of digital assets at FG Nexus, told CNBC’s “Worldwide Exchange.”

While many in the crypto market have previously credited large institutional investors with supporting the price of bitcoin, now it is those same participants who appear to be selling.

“Institutional demand has reversed materially,” CryptoQuant said in a report on Wednesday.

U.S. exchange-traded funds, which purchased 46,000 bitcoin this time last year, are net sellers in 2026, CryptoQuant said.

The report notes other worrying signs. “Bitcoin has broken below its 365-day moving average for the first time since March 2022 and has declined 23% in the 83 days since the breakdown — worse than the early 2022 bear phase,” CryptoQuant analysts said.

A moving average tracks the price of an asset over a set number of periods, smoothing out short-term price fluctuations to identify trends.

The latest leg lower in bitcoin suggests “potential downside toward the $70K–$60K range,” CryptoQuant said.